From Left: Adeyinka Adebayo, Group Executive Director, West, and Central Africa, Omnicom Media Group; with Doris Ohanugo, Executive Head, DSTV Media Sales, Multichoice Nigeria; IK Osakioduwa, Host, Nigerian Idol Season 10; Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited; Iyanya Onoyom, and Ric Hassani, both Judges of the Nigerian Idol Season 10 Show; during an interactive session on Nigerian Idol Season 10 in Lagos, on Thursday, 20th March 2025, sponsored by the Bigi Brand of Rite Foods Limited.
Bigi Carbonated Soft Drinks, a flagship brand of Rite Foods Limited, proudly announces its return as the headline sponsor of Nigerian Idol Season 10, reinforcing its commitment to empowering musical talent and promoting entertainment excellence.
The highly anticipated season is set to premiere on 20 April 2025, promising bigger and more thrilling moments. Since Season 6, Bigi has been an integral part of the Nigerian Idol experience, delivering excitement to both contestants and audiences alike.
With its 13 refreshing soft drink variants and Bigi Premium Drinking Water, the brand has consistently provided unforgettable moments, rewarding contestants with cash prizes, fabulous gifts, and shopping sprees worth millions of naira.
At a recent media interactive session, past winners from Seasons 6, 7, 8, and 9, along with the Season 10 judges—Ric Hassani, Omawumi Megbele, and Iyanya Onoyom—and the show’s host, IK Osakioduwa—gathered to celebrate Bigi’s continued support.
“Bigi has continuously powered Nigerian Idol with the goal of making it bigger and better each year,” said Biola Aransiola, Brand Manager for Bigi at Rite Foods Limited. “Season 10 will not only show incredible talent but also reaffirm the belief that greatness can emerge from Nigeria.”
Dr. Busola Tejumola, Executive Head, Content and Channels, West Africa, at MultiChoice; highlighted the show’s impact in discovering, nurturing, and propelling young singers to greater heights. “We’re dedicated to providing a platform where aspiring artists can be mentored by seasoned industry professionals to help shape their musical careers.”
Don’t miss the excitement! Tune in to Nigerian Idol Season 10, premiering on 20 April 2025, and airing every Sunday on DSTV Channel 196 and GOtv Channel 49.
