Breaking: Sterling Bank Faces Sanction for ‘Hiring Roadside Consultant'(Details Here)

Sterling Bank Will Faces Sanction From APCON for ‘Hiring Roadside Consultant’ In Its Easter Ad Campaign.

 

The Advertising Practitioners Council of Nigeria, (APCON) has stated sanction will be mated out on Sterling Bank over the “Agege Bread/Jesus’ comparison Easter message.

In a terse statement made available to The Industry/789marketing on Monday, April 18th, 2022, the apex advertising regulator said that, “APCON will take necessary actions to ensure that Sterling Bank is sanctioned for the exposure of such offensive advertisement according to law and that no religious belief or faith is ridiculed or any blasphemous advertisement exposed in any issue.”

A statement signed by the Registrar/Chief Executive of APCON, Dr. Olalekan Fadolapo further stated that , APCON has observed with displeasure the insensitive and provocative Easter celebration advertisement by Sterling Bank Plc, which compared the resurrection of Christ with Agege bread.

Dr Fadolapo said, “The distasteful advertisement was neither submitted nor approved for exposure by the Advertising Standards Panel (ASP), the statutory panel charged with the responsibility of ensuring that advertisements conform to the prevailing laws of the federation as well as the code of ethics of advertising in Nigeria.”

Sources told The Industry that management of Sterling Bank has issued query to the communications/brand management department of the Bank to explain how such advertisement was allowed to go out.

We also found out that the brand management/ corporate communications department engaged a ‘roadside’ consultant to create the copy that has been found to have breached the advertising law in Nigeria.

The bank has also run afoul of the law by not submitting the copy to ASP for approval before exposure.

thepublisherngr

Recent Posts

Gunmen Kidnap Travellers In Ekiti, Demand ₦30 Million Ransom Each

Tragedy struck in Emure-Ile, Emure Local Government Area of Ekiti State, as gunmen ambushed and…

9 hours ago

#EndSARS Protest Tested My Leadership – Sanwo-Olu

Lagos State Governor, Babajide Sanwo-Olu, has said the #EndSARS protest tested his leadership but noted…

9 hours ago

Learn to manage, switch off your lights – Tinubu tell Nigerians

President Bola Tinubu has appealed to Nigerians to learn to manage by switching off their…

9 hours ago

JUST IN: “I Have No Regrets” – Tinubu Defends Fuel Subsidy Removal Amid Economic Hardship [VIDEO]

President Bola Tinubu has reaffirmed his stance on the removal of fuel subsidies, stating that…

10 hours ago

When looking someone who benefits from the misfortune of others or from confusion, look no further than Peter Obi – Presidential aide, Sunday Dare

The Special Adviser on Media & Public Communication to President Bola Tinubu, Sunday Dare, has…

22 hours ago

BREAKING: Yuletide: Tinubu to address Nigerians today on first media chat

President Bola Tinubu has announced that he will address Nigerians by 9 pm on Monday…

22 hours ago